January 31, 2017

Matching Grants Offer Funds to Promote Missouri Farmers’ Markets


Missouri is home to nearly 300 farmers’ markets that provide venues for agricultural producers to sell their products directly to consumers. Missouri’s farmers’ markets range from a few vendors gathered under tents to hundreds of vendors participating in year-round farmers’ markets in permanent structures. The Missouri Department of Agriculture is pleased to announce the Farmers’ Market Promotion Matching Grant Program to support the promotion and advertisement of Missouri’s farmers’ markets.

The Farmers’ Market Promotion Matching Grant Program, funded through the Missouri Department of Agriculture, awards grants of up to $1,000 for reimbursement of expenses associated with promoting farmers’ markets in their local communities. Projects should promote the farmers’ market in the local community and improve understanding, perception, knowledge and location of the farmers’ market. 

This is a competitive grant program, and funds may be used to assist farmers’ markets in developing promotional and advertising materials. Funds may also be used to increase community awareness about market locations, times of operation and types of products sold.  Examples of eligible expenses include digital and print media, signage, billboards, advertisements, marketing and graphic design.

Applications must be received by March 1, 2017. The application is available on the Missouri Department of Agriculture’s website at http://agriculture.mo.gov/abd/financial/farmersmarket.php

Applicants will receive award notifications by March 15, 2017. Award recipients must complete projects and submit reimbursement documentation by May 15, 2017.